Soph JH Design

Soph JH Design

Website Design, Branding & Social Media

Tjenester
ButikkoptimaliseringMerkevareutviklingProfesjonell fotografering
ButikkoptimaliseringMerkevareutvikling
Simply Caroline: Mum of three, business owner and photographer Caroline is the content creator behind Simply Caroline. Simply Caroline is a blog, which originated on Instagram, where Caroline shares all that she loves - with the hope that her readers find enjoyment and inspiration too. Although some would think the main purpose of Caroline’s website would be to just upload blogs - it is so much more than that; We wanted to capture her personality and job aspects throughout. From photos portrayed as polaroids lining borders of pages, to having a shop where readers can find anything and everything from @simplycaroline.co.uk Instagram to buy at the click of their fingers. 

Another important aspect to communicate via Caroline’s website was her new and expanding YouTube channel; The place where readers can find out more and view behind the scenes. In order to ensure brand consistency throughout, I also edit Caroline’s vlog-style videos weekly - incorporating assets (such as her polaroid pictures or Instagram feed snapshots) throughout.
Simply Caroline
Soft Play Party Hire: A website and brand identity to grab the attention of adults, whilst maintaining a child-like demeanour. Soft Play Party Hire is a children’s party hire company, offering a drop-off and pick-up service of their soft play equipment. Through shapes we wanted to convey the textures and capabilities of the play equipment on offer - as well as show off its fun and excitement factor, via the use of bold and bright contrasting colours. 

The bespoke font used within the branding is quirky and, whilst being made up of varying shapes that a child would recognise, resembles the soft play toys available to hire. 

With moving elements which slide into the screen or tilt with the hover of your mouse, Soft Play Party Hire’s website is packed with personality and portrays Charlotte’s unique service.
Soft Play Party Hire
Crayke Cottages: Crayke Cottages is a charming, family-run country retreat, in the heart of rural North Yorkshire. The focus of their brand identity and website was to reflect the warmth and homeliness of the three cottages and ensure that this captured the attention of their main target audience. 

As a small holiday business, it was essential that visitors would quickly and easily be able to find all of the information - as well as where to book online. Crayke Cottages website includes all of the necessary features - from a blog with featured posts about the area, to individual pages about each cottage, and multiple booking links-out to the external booking website.

To keep all of the branding consistent, I adapted the branding to be suitable for physical signs for the cottages. The existing brand mark has also been utilised for the stickers on Lucy’s home-made apple juice (which can be purchased during your stay).
Crayke Cottages
Military In Motion: Military in Motion is a worldwide fitness community, led by Dame Kelly Holmes. Originally hosting in-person events, Military in Motion became a solid online community throughout lockdown - before coming back to hosting a wide range of in-person events since 2020. 

Setting a variety of Challenges and providing a range of Programmes for their community to take part in, it was vital that Military in Motion had a website as a base for anyone (whether a new MiM ‘Trooper’ or having been there since the beginning) to find all of the information that they needed. It was important to design the MiM website with this in mind. The website features individual pages for both Challenges  and Programmes - as well as an overall ‘hub’ page for Fitness, and another for Sessions. 

A big part of my role within Military in Motion is the branding of the actual Challenges and Programmes, to make them exciting and intriguing - enticing Troopers into wanting to sign up. Whether this be squares for Instagram advertisements, covers or thumbnails for YouTube or Gymcatch, or header images for Facebook Groups - the individual branding must be versatile, to be used in a variety of different places. 
Although the brand identity for each Challenge and Programme is unique, it must also be relevant to MiM itself and stay inline with the brand guidelines. 

I create a diverse range of designs for MiM socials: animations, static posts, videos and mock-ups. Mock-ups include designs of T-Shirts, Beanies, Snoods and more, all featuring as part of the ‘Uniform’ section under ‘Stores’ on the MiM website. As well as digital designs, I also design physical items - such as the MiM medals; A huge motivation in taking part in anything MiM, which Troopers love to work towards and collect.
Military In Motion
Unique Escapes: Unique Escapes - feel at home when you’re away. The properties of The Coach House and Stables, owned by Ali and James, form Unique Escapes. Based in Ripon there is plenty to do and see nearby, lots of which can be found via the ‘To Do’ or ‘Nearby’ section on the Unique Escapes website.

The owners wanted their website to encapsulate that feeling of walking through the front door of their properties for the very first time; Breathtaking. Both properties are modern and sleek with subtle pops of colour and pattern throughout. Similarly, their website and branding mostly consists of a rich navy and sophisticated cream - incorporating slight hints of colour within titles or buttons. The colour scheme within Unique Escapes’ brand identity is taken directly from elements of The Coach House and Stables: cushions, bed heads, curtains and prints. 

With no existing branding, the aim of the Unique Escapes branding was also to reflect the overall aura of the properties - using existing features of the properties themselves (such as the arched window). With gentle swooshes between letters and a carefully chosen handwritten font, the brand identity does just that.
Unique Escapes
Spa AMA: A Home-based Spa in Pontefract, Spa AMA provides everything you need to have that bit of me-time. Offering a variety of treatments to her clients, Amanda’s website needed to showcase all of these so that her clients know exactly what to expect throughout their day of luxury. Facial, Body and Nail treatments galore, Amanda’s website features treatment lists and prices - as well as consent forms required by visiting clients. Originally a grey colour scheme, we decided to add in touches of pink and green to add that extra sense of opulence throughout the site.

Accompanying Spa AMA’s beautiful Spa and stunning website, I have also designed a set of poster, advert and social designs which can be used again and again.
Spa AMA
Coppergate Apartment: Situated in the heart of York, Coppergate Apartments offers two self-catering apartments, located in the ideal place for visiting attractions. The apartments feature jewel-based tones throughout, which the website echoes. As well as being able to book via Booking.com, Juliet and Nick’s website also hosts its own booking system - which is fully incorporated into their website.

Coppergate Apartments brand identity is based on a map pointer, conveying the fact that the apartments are in the prime location within York. The Brand Mark includes the ‘C’ and ‘A’ initials from Coppergate Apartments - with the Secondary Logo including the text in an archway above the Brand Mark (just like the archway above the apartments’ entrance). 

Overall, Juliet and Nick’s Coppergate Apartments website is their online space to portray all that their guests get to experience throughout their stay (backed up by the wonderful testimonials) and accompanies their new Instagram blog perfectly.
Coppergate Apartment
The Limitless CEO: The Limitless CEO, Ali and Em - redefining CEO as Consciously Evolving Owner. Ali and Em are the leading coach duo in the UK, meeting your next level of wealth, health, freedom and happiness through strategy and energetics. I was so excited to work on their bespoke project, ‘The Boutique’ - including, not only their new website, but also unique animation. The duo wanted their website and assets to wow and stand out from the crowd, just as they do in business. 

As coaches, it was vital that their website was well-integrated with their existing Kajabi platform and shows off everything that they have on the ‘shelves’.
A big part of the project was creating ‘The Boutique’ animation, as a loading page for The Boutique itself.

Alongside their website I had the pleasure of creating 12 sets of animations for their social media. These featured as part of The Limitless CEO 12 Days of Gifting 2022.
The Limitless CEO